Objective
To equip students with a sound knowledge of current trends and changes in marketing practice by illustrating their understanding through real-life experiences. Students will gain an insight of the internal and external business environment, and learn to develop a range of high demand enterprise skills such as digital marketing, data analysis and marketing communications.
Course Outline
There are 6 modules:
- Business Law & Ethics
- Principles of Information Systems
- Principles of Management
- Certificate in Modern Marketing Principles
- Digital Marketing & Analytics
- Certificate in Customer Experience and Communications
Optional modules:
- International Business
- Organizational Behaviour & Culture
Pre-requisites
- Age: 16 years old and above
- Academic Level: At least 10 years of formal education or equivalent, or pass SCI’s placement test, or one year and above of relevant work experience.
- Language Proficiency: English Language of IELTS 5.5 and above, or GCE O-Level grade C6 or better, or pass SCI’s language proficiency test or equivalent.
Course Duration
- 12 months
- 15 hours of lesson time per week
Course Certification
Upon completion of all 6 modules, those who fulfilled the required attendance and pass all academic assessments will be awarded with a Diploma in Marketing Certificate by Spring College International.
Course Brochure
For more information about the Diploma in Marketing Course,
Download BrochureObjective
To provide students with experiential learning experiences, gain a deeper understanding of the business marketing environment, and develop practical job skills in marketing. Our course is suitable for students who wish to progress higher in their marketing career within diverse industries.
Course Outline
There are 11 modules:
-
- Business Law & Ethics
- Principles of Information Systems
- Principles of Management
- Certificate in Modern Marketing Principles
- Certificate in Business Principles and Enterprise
- Certificate in Digital Marketing Analytics
- Operations Management
- Social Media Management
- Social Media Monitoring and Analytics
- Utilising and Integrating Social Media Channels
- Certificate in Customer Experience and Communications
Optional Modules:
- International Business
- Organizational Behaviour & Culture
Pre-requisites
- Age: 16 years old and above
- Academic Level: Relevant SCI Diploma or *other institution’s Diploma qualification, or at least 12 years of formal education (*other institution’s diploma will be based on a case by case basis to the academic level requirement）
- Language Proficiency: English Language of IELTS 5.5 and above, or GCE O-Level grade C6 or better, or pass SCI’s language proficiency test or equivalent.
Course Duration
- 12 months
- 15 hours of lesson time per week
Course Certification
Upon completion of all 11 module, those who fulfilled the required attendance and pass all academic assessments will be awarded with an Advanced Diploma in Marketing Certificate by Spring College International.
Course Brochure
For more information about the Advanced Diploma in Marketing Course,
Download BrochureA sample of programme outline
| DURATION | LESSON |
|---|---|
| 15 minutes | Review of previous lesson and/or assignments Module content |
| 1 hour | New content |
| 15 minutes | Break |
| 1 hour | New content |
| 30 minutes | In-class assignment |
| Total: 3 hours | |
