Diploma / Advanced Diploma in Marketing

Objectives

This course is aimed at students who wish to further their career in marketing and the students who are already in employment and working in any area which requires knowledge of the wider business context.  This course provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing. In additional, this course also lets students gain knowledge of the internal and external business environment and to develop a range of enterprise skills.

Course outline

Course outline 

1. Business Law & Ethics
2. Principles of Information Systems
3. Principles of Management
4. Certificate in Modern Marketing Principles
5. Certificate in Business Principles and Enterprise
6. Certificate in Digital Marketing Analytics
7. Operations Management
8. Social Media Management
9. Social Media Monitoring and Analytics
10. Utilising and Integrating Social Media Channels
11. Certificate in Customer Experience and Communications

Optional

12. International Business,    13. Organizational Behaviour & Culture

Pre-requisites

• Age : 16 years old & above
• Academic entry requirements: Relevant SCI Diploma or others PEIs Diploma or at least 12 years of formal education (*others PEI diploma will be based on a case by case basis to the academic level requirement.)
• Language Proficiency:  English Language with IELTS 5.5 & above; or at least C6 in GCE O Level English; or passed the language proficiency test of SCI or equivalent

Course Duration

Course will be completed in 12 months. There will be 6 hours of lesson time each week, 2 lessons per week. Schedule of the classes will be planned to suit the course’s needs.

Course Certification

Upon completion of the 11 modules， those who fulfill the required attendance and pass all the assessments will be awarded an Advanced Diploma in Marketing by SCI.

Further 
Information